Early access guest list
Guest list
opens its doors
September 15.
Human Hair Hybrid — locs with real human hair coming through, made by hand and shipped ready to put in at home. The guest list walks in on Tuesday, September 15. Everyone else, Thursday the 17th.
Last time, three of four styles were gone inside the weekend. One went in a day. These are handmade, so restocking is not quick. We think we've ordered enough this time. We're not certain.
We'll ask for a number after — optional, and it's how you'll know the moment it opens. Four sets are being gifted. Winners hear from us by email and text. Terms apply.
The salon wants $2,400 a year.
We want $465, once.
You've seen the look. Locs with real human hair coming through. Everyone is asking their stylist for this style right now.
Here's what that costs. Time and money.
First, the time. The stylist puts every loc in by hand, one at a time. That is a whole day in the salon chair.
Then the money. You buy the hair, and you pay her for the install. Call it $600 — and we all know stylists are getting crazy with these prices.
Fast forward twelve weeks. The hair has to come out. Then you buy the hair again, you pay her again, and you sit in that chair for another whole day. Four times a year.
Ours arrive ready made. Pre-looped, so they go in at home in ninety minutes. And when it's time to take them out, you wash them and put them right back in.
Same look. No chair, no stylist, no $2,400.
They love it. You will too.
Sam
“I love these locs”
Cookie
“It's so dope, it's everything”
Clarissa
“Completely obsessed”
Chantell
“I'm so in love with it”
PEOPLE STOP YOU IN THE STREET.
A STRANGER, ON THE STREET
“it's very soft, it's luxurious”
STRANGER, ON THE STREET
“if I didn't have hair, I'd have this”
CHANTELL
“this guy just complimented my hair”
COOKIE
“I got so many compliments”
The salon version starts at $600.
And a day in the chair.
You've seen the look. A loc with real human hair coming through it. Everyone is asking their stylist for it right now.
Ours arrives already made. You put it in at home, in as little as 90 minutes. Then you wash it, and you put it back in. Lulu, our founder, is on her third install of the same set.
Same look. None of the chair. And you keep it.
IT'S LIGHTWEIGHT.
A STRANGER, ON THE STREET
“it's light, it's not heavy”
SAM'S STYLIST
“doesn't look heavy at all”
CLARISSA
“not heavy on my head”
COOKIE
“always weightless”
its like miracle knots but with locs.
CLARISSA
“never seen it woven into locs”
SAM
“it adds this elevated elegance”
COOKIE
“good vacation hair”
YOU DO IT AT HOME.
CLARISSA
“I do it myself”
COOKIE
“done in an hour and a half”
CHANTELL
“I always hire my mother”
IT SELLS OUT. ASK HER.
CLARISSA
“I missed the drop last time”
COOKIE
“run, don't walk”
WASH IT. PUT IT BACK IN.
COOKIE
“I always reuse my Boho locs”
CLARISSA
“always some left over”
7,525 reviews. 4.8 stars. Ten years.
Act Different, Season One.
We gave four customers a set, an install and a night out. They filmed the rest.
Sam
Clarissa
Chantell
Cookie
All four styles.
Raw Indian · 12″
Raw Indian · 22″
Raw Burmese · 12″
Raw Burmese · 22″