Boho Fest 2.0 is a fashion and lifestyle movement that celebrates the unique beauty and creativity of Black women's hair while promoting strength and individuality. The festival was launched last year for this purpose. The campaign aims to empower women to embrace their natural hair and experiment with different styles and looks. In doing so, it hopes to inspire a new generation of women who feel empowered and confident in their natural beauty.
By showcasing the versatility and beauty of Black women's hair, Boho Fest wants to empower women to embrace their natural texture and to be proud of their unique features. It is important to recognize the cultural significance that natural hair has for Black women, as it is often tied to our identity and heritage. By embracing our natural hair, we are celebrating our roots and reclaiming our power.
The campaign is especially important because Black women have been historically underrepresented and undervalued in the beauty industry. By showcasing our unique hairstyles, makeup, and fashion, the campaign is highlighting the fact that Black women have always been trendsetters and innovators, even when we haven't received the recognition we deserve.
The shift in attitudes towards natural hair has led to a more diverse range of offerings from beauty companies. Tracee Ellis Ross, an actress and daughter of legend Diana Ross, has been a vocal advocate for embracing natural hair. In 2019, she started Pattern Beauty, a brand that seeks to not only meet the needs of the curly, coily, and tight-textured hair community but also celebrates Black beauty. Speaking about the brand, Ross said, "We are the subjects—and not the objects of— everything that we make. We are the center."
The beauty industry's shift towards inclusivity and diversity has been further propelled by the likes of Rihanna, in 2017 she launched Fenty Beauty and debuted 40 shades of foundation, breaking the traditional mold of only offering a limited and select amount of shades like many mainstream brands. This move was significant, as it not only challenged the beauty industry's narrow standards but also inspired other brands to follow suit
In 2017, Rihanna's Fenty Beauty launched 40 shades of foundation, breaking the traditional mold of only offering a limited and select amount of shades like many mainstream brands. This move was significant, as it not only challenged the beauty industry's narrow standards but also inspired other brands to follow suit.
Black female celebrities have also been at the forefront of embracing their natural hair, inspiring many to follow in their footsteps. Solange, for instance, dedicated a whole song to her beautiful hair, and her album "A Seat at the Table" raised awareness about microaggressions and modern-day forms of racism, including the politics of natural hair. Black-ish star Yara Shahidi is another young activist and actress who has been rocking her natural locks and inspiring many to do the same. Lupita Nyong'o has always been known to strut red carpets and movie sets with her natural texture on point, while Kerry Washington confirmed that she stopped relaxing her hair in recent years and was now saving a lot of time by going natural. Even the fabulous Viola Davis has rocked many different hairstyles but is never afraid to let her natural texture shine.
The movement towards embracing natural hair is powerful, as it challenges societal norms and celebrates diversity. By embracing natural hair, Black women reclaim their power and challenge the status quo, inspiring many to do the same. The impact of this movement is far-reaching, as it not only transforms the beauty industry but also challenges societal norms around what is considered beautiful.
Black women have historically been underrepresented and undervalued in the beauty industry, but many Black-owned brands like us here at Boho Locs are at the forefront of this shift. By showcasing the versatility and beauty of Black women's hair, the campaign is empowering women to embrace their natural texture and to be proud of their unique features.
The Boho Fest collection is more than just a set of products - it is a symbol of a movement that celebrates diversity, empowers women, and challenges the status quo.
Shop the Boho Fest 2.0 collection here