Why Should I Buy Black?
Shea Jenkins
There has been a renaissance in promoting and celebrating Black-owned companies, but this is not just a fad. We've been here. We are pioneering in our respected fields of commerce. People are buying Black and you should be too!
Boho Locs, a Female and Black-owned hair brand, is a testament to the power of buying Black. Did you know that?
Beauty and personal care department products generated sales valued at approximately 98 billion U.S. dollars in the United States in 2020, according to a report by Statista Charts in 2020.
Black women spend nearly nine times more than non-Black people on ethnic hair and beauty products. Black women alone spend billions on beauty annually, according to a 2019 Nielsen study.
More and more stores are setting up entire aisles with ethnic hair care products. This wasn't the case a decade ago. If you wanted to find products for your hair, you would have to spend a lot of money on expensive salon-grade products that were not precisely created for us and our hair types or make the products ourselves from natural ingredients like Shea Butter and Castor Oil, which we still do. Still, products are readily available for us to purchase when we enter a shop.
Black hair content creators have steadily been on the rise.
One of the OG Natural Hair Vloggers, Naptural 85, was uploading content to YouTube in 2009, thus being one of the first people to kick off the Natural Haircare Movement. Since then, there have been many more natural hair content creators, making it normalized and, better yet, celebrated to have natural hair.
Naptural85
There aren't just natural hair creators making waves in Black haircare; there are spaces for women with permed, colored, etc. In the creator space.
Not only is the Black hair care moment here to stay but buying Black as a whole. And there's no stopping us!
We have the buying power. But let's get real, Black people are trend-setters. Our innovations, from our hair to our dances and how we dress, are global and go viral. We create what's hot and trendy. Supporting and buying from Black-owned businesses keeps that power in our hands instead of other people trying to profit on the backs of our hard work and creativity.
Black-owned Businesses are in high demand and are reaping the profits from it. The more these businesses thrive, the more they can hire people to work for these companies from their own communities.
We have the opportunity to source from high-quality materials and ingredients and take into account what works for us as Black people by the people who are us. Nobody knows Black people like other Black people. We uplift each other.
We at Boho Locs must support and cater to Black women and support other Black-owned brands. The more we shout each other out, the more we excel in the industry, especially in the beauty sphere.
Gwen Jimmere, founder, and CEO of Naturalicious, is a trailblazer who is the first African American woman to hold a patent for natural hair care products. Her company, a premium hair care brand, is worth over 7-figures. That's how you do it!
Gwen Jimmere, Founder & CEO of Naturalicious
Oh, and we should say. This month we have partnered with Naturalicious for a giveaway! Yes, exactly! Read on to find out more about the giveaway and what you'll be entered to win!
Think about how and where you are spending your hard-earned dollars, sis. It is beneficial to look into these companies, especially when brands are being brought out by larger non-Black-owned companies and corporations.
We are out here doing it for ourselves. We create our own wealth and products for us and by us, and no, we're not the only people taking notice. Plenty of non-Black consumers are purchasing from Black-own brands. You can deny quality.
In a world that's not necessarily catered to us, we should be mindful of the products we use and cater to ourselves. Queens deserve quality!
Speaking of quality… going back to that giveaway… we have a chance for you to win some bomb Boho Locs and a hair care bundle from Naturalicious!
You wanna know more, right?... Right, okay, so here's the low-down. Enter our giveaway to win a pair of the 24" Queen Locs in Lit or Silk Locs in Bronze, another kit of the Boho Locs of your choosing, and the Naturalicious Growth Bundle.
It's not just a giveaway. This is an opportunity to get in on two pioneering Black-owned hair brands. Whether you're new to the brands or not. When slaying in your Boho Locs and your hair is looking on point with the use of Naturalicious products, you're speaking the word because the quality will show for itself.
Naturalicious Growth Bundle
The movement of buying Black is only getting stronger and people are taking notice. Let's keep it going. Boho Locs and Naturalicious are just two brands thriving out here. Many more are showcasing the benefits of buying Black and why you should be too!
Don't miss out on your giveaway with Naturalicious and Check out our latest collection of Boho Locs, the Blonde Bad and Boujee collection, and our other showstopping loc looks.
Click here to enter:
https://litgiveaway.boholocs.com/433615
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