A Boho Locs Campaign
Act Different
Season One
Four women. Four cities. We sent the hair, paid for the install, and bought them a night out. Then we got out of the way.
No brief. No script. No retakes.
They filmed the unboxing. They filmed the install. They filmed the night. Everything on this page is theirs.
01CookieDallas
“It’s so dope, it’s everything.”
02SamLos Angeles
“I love these locs.”
03Clarissa
“Completely obsessed.”
04ChantellChicago
“I’m so in love with it.”
Season two is casting.
Four more women. A full set of locs, an install, a night out, and $200 to run ads from your account.
When your hair’s right, you act different.
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