Why Color Hits Different
There’s a unique kind of magic that happens when you hit that sweet spot with a new hair color. It’s not just about changing up your look; it’s an instant mood shift. The right shade has the power to completely reframe a style, turning a great look into a deeply personal statement of confidence and self-expression.
But for a long time, the beauty industry treated color like a one-size-fits-all formula. The reality is that most mainstream blonde and lighter shades simply weren't designed with melanin in mind. They often lean way too cool, too ash, or too stark, resulting in a look that feels harsh or artificial against rich undertones.
True color elevation isn’t about standing out just for the sake of being noticed. It’s about finding those precise, intentional tones that feel natural, flattering, and undeniably you. It’s about warmth, dimension, and celebrating how a shade interacts with your skin tone. That is exactly why we went back to the drawing board to create something made exclusively for us. We deserve shades that actually work for us Black women.
Meet Brauburn
Boho Short Goddess Locs (6-10")
If you are looking for a moody, sophisticated masterpiece, Brauburn is it, perfectly executed in our iconic Short Goddess Locs. This style blends sleek, structured locs with loose, mermaid-esque curls for an ultra-luxurious finish. With Brauburn, you experience the warmth of blondes and deep brown tones, enhanced by subtle hints of red for a truly unique and captivating look that complements melanin beautifully.
How it differs from traditional blondes: Traditional blondes are often flat. Brauburn, however, relies on multi-tonal depth. The hint of red weaves through the brown and blonde base, mimicking the complex, natural pigments found in our own hair and wrapping beautifully around the sleek and wavy textures of the Goddess Loc.
Who it suits: Brauburn is incredibly versatile, beautifully adapting to a wide range of melanin-rich skin tones, particularly those with cool, olive, or rich reddish undertones.
Why it’s a community favorite: It has quickly become one of our most-loved colorways because of its sheer expressiveness. It looks different from every angle, offering a rich, lived-in luxury that feels effortlessly premium.
Meet Hot Fudge
Boho Short Beach Locs (6-10")
With this style, four inches of natural roots seamlessly melt into a statement-making, dirty sunkissed blonde, giving you a bold and sultry transformation. Styled here in our signature Short Beach Locs, Hot Fudge delivers a relaxed, textured wave that feels like a permanent vacation. We inspired this shade by the desire to create a lighter look that doesn’t wash you out, giving you that high-contrast edge while keeping your look grounded, organic, and beautifully matched to your melanin.
How it looks in natural light: When the sun hits Hot Fudge, it comes alive. It radiates a golden warmth that mimics the natural, lived-in highlights you’d get from a summer in the tropics.
Who it suits: This shade is a dream for anyone with warm or neutral undertones who wants to make a definitive statement without looking chalky or artificial.
Why you’ll love it: The Boho Tribe loves warm blonde tones because they offer the ultimate glow-up. The effortlessly tousled Beach Loc texture combined with the seamless root melt ensures it looks entirely natural against deeper skin tones.
Why We Made Them Short
There is an undeniable power in a super-short, 6-10" Bob. While long, cascading locs have their own royalty, Bob Season is all about stepping into a different kind of confidence.
"I've been a Boho Locs lady for a moment. Love the styles, but I get the most compliments in the short bob. Ordered two sets because I love it so much. Will order again." - Maria C.
Beyond the aesthetic, the practical appeal of a short Bob is unmatched:
The Lightweight Feel: Absolutely zero weight, zero drag. It’s the ultimate protective style for women on the move.
Easy Styling & Wearability: No complex updos required. You shake, go, and look perfectly put together from your morning meeting to late-night drinks.
Natural Appearance: Short locs have a natural bounce and swing that perfectly mimics real hair growth, giving you an organic, effortless silhouette.
Fast, Effortless Install: Best of all, these locs are pre-looped for crochet installation and can be installed at home or by a professional stylist in under 2 hours, leaving you completely ready to go. No spending all day at the salon required.
Designed to Last: These locs are designed to be removed, cared for, and reinstalled multiple times. They can be washed, conditioned, dried, and stored between installs. With proper care, many customers wear and reinstall the same locs over several years as part of a long-term protective styling routine.
Limited Edition For Bob Season
Bob Season is officially here, but it won't last forever. Because these custom shades require a meticulous, small-batch blending process to get the undertones exactly right for melanin-rich skin, they are produced in strictly limited quantities.
As of right now, we only have 9 left of each style available:
9 available in Boho Short Goddess Locs (Brauburn, 6-10")
9 available in Boho Short Beach Locs (Hot Fudge, 6-10")
Once these sell out, it's gone, this specific batch of magic closes for the season. If a color is calling your name, this is your sign to claim your look before someone else does.
Which One Are You
Find your match and let your vibe decide:
| Boho Short Goddess Locs in Brauburn (9 Left!) | Boho Short Beach Locs in Hot Fudge (9 Left!) |
| Rich & Sophisticated | Warm & Sunkissed |
| Captivating multi-tonal depth | Bold and sultry transformation |
| Warm blondes blended with deep browns & red | Seamless 4" root melt into dirty blonde |
| For the woman who loves understated luxury. | For the woman who wants to make a statement. |
