In the world of hair extensions and crochet styles, we’ve been conditioned to think in terms of "temporary." We buy the hair, we wear it for six weeks and then, more often than not, it ends up in the trash. It’s a cycle of "one and done" that is tough on your wallet and even tougher on the planet.
At Boho Locs, we wanted to do things differently. When we designed our signature locs, we didn’t just want them to look good for a photo; we wanted them to stand the test of time. We wanted to create a product that was an investment.
But don't just take our word for it. Our community of Queens has been proving the "Boho Longevity" theory for years. From three-year-old favorites to five-year-old icons, here is the truth about why our locs are designed to be worn, washed, and loved over and over again.
Like Fine Wine: Why They Get Better With Age
One of the biggest myths in the hair world is that washing your extensions ruins them. With low-quality synthetic hair, that’s often true, the fibers frizz, the shine becomes plastic-looking, and the texture turns "crunchy."
However, Boho Locs are handcrafted with a bespoke blend of fibers designed to mimic the natural maturation of real locs. The more you handle them, the more they "settle."
Kendra D. shared her experience with her current install, and it’s a masterclass in hair care:
"The locs I have installed right now are essentially 5-year-old locs. They wash so well, they condition so well, they just pretty much look brand new. I actually find, the more you use them and wash them, the more realistic they look."
Think about that for a second. In an era of "fast beauty," Kendra is rocking a style that has lasted through half a decade of life’s ups and downs. That is the definition of value.
The Life-Saver in Your Hair Stash
We’ve all had those moments: an impromptu trip, a busy work season, or, as we all remember, a global lockdown where the salons were closed. In those moments, your "hair stash" becomes your best friend.
Having a set of Boho Locs in your drawer that you can rely on for a quick, DIY install is a game-changer. Josayln H. discovered this during the height of the pandemic:
"Absolutely love, love, love these... I was able to install them 3 times and they were a life saver during quarantine! I just purchased another style today and I am excited to try them!"
When you can get three, four, or five installs out of a single purchase, the "cost per wear" drops to almost nothing. You aren’t just buying hair; you’re buying peace of mind.
Breaking Down the "Investment" Mindset
When you look at a pack of Midnight Locs, you might see a premium price point compared to the generic bags at the local beauty supply store. But as the saying goes: Buy cheap, buy twice. Actually, in the case of Boho Locs, it’s more like Buy quality, buy once every three years. Take it from another one of our loyal customers who swear by the Midnight collection:
"This is my second purchase of Midnight Locs and they will always be my go-to. I still have some left from my very first purchase 3 years ago and they still look good as well. Definitely a good investment."
When hair lasts for three years, you aren't just saving money, you're saving time. You're saving the effort of constantly searching for new styles. You’re building a signature look that is uniquely yours.
How to Make Your Boho Locs Last a Lifetime
If you want to join the "5-Year Club" like Kendra, it all comes down to how you treat your locs between installs. Here is our expert guide to maximizing your investment:
The "Soak, Don't Scrub" Method
When it’s time to wash your locs (either while installed or between uses), avoid aggressive friction. Submerge them in lukewarm water with a gentle, sulfate-free shampoo. Let them soak, gently squeeze the suds through the locs and rinse thoroughly.
Conditioning is Key
Just like Kendra mentioned, our locs "condition so well." Using a leave-in conditioner or a light hair oil on the locs helps maintain the luster of the fiber and keeps them feeling soft to the touch, rather than stiff.
The "Dry or Die" Rule
Never, ever store your locs while they are even slightly damp. This is the fastest way to ruin the fiber (and create a musty scent). Lay them flat on a towel in a well-ventilated area and let them air dry completely.
Storage with Intention
Don’t just throw your locs into a tangled heap in a plastic bag. To keep the "loops" intact for easy re-installation, consider threading them onto a silk ribbon or laying them flat in a satin-lined storage bag. This prevents matting and ensures they are ready to go the moment you are.
The Verdict: Quality Wins Every Time
At the end of the day, Boho Locs is about more than just looking good, it’s about the confidence that comes with knowing you’ve made a smart choice. Whether you’re on your first install or your fifth year with the same set, we are honored to be part of your journey.
Our locs are designed to evolve with you. They soften, they "frizz" in all the right, natural ways, and they become a part of your identity.
Are you ready to stop "renting" your hair and start owning it?
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