SERVE A LIL’ XTRA IN OUR SUMMER HUES

We're celebrating the dynamic beauty in ourselves with our Xtra unapologetic new drop. No one loc or color is created the same, yet they unite as amasterpiece, Just like our muse, The Black Woman.

Original and multi-dimensional, our summer loving-hues are hand-designed to complement all shades of melanin with natural tones to embrace your authentic self.

Illuminate your individuality this summer, and serve looks all season.



SHOP THE COLLECTION

THE XTRA SUMMER COLLECTION

We brought you the heat with our iconic Boho Xtra Midnight that rocked The Tribe and sold out in record time. Now we're upping our game. The same 26" of Boho Goddess realness but levelled up in best-selling colors created for us, by us.



Step into your power and champion your Xtra side with the hottest locs this summer. Legendary, lightweight, and the ultimate versatility to style your way, unapologetically.

HOW TO INSTALL

Only one pack is needed for a full install, and you can be ready to slay in under 2 hours.Slay safe and self-install with an easy to follow tutorials by our BOHO CEO.



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STAND WITH US

A portion of profits from The Xtra Summer Collection sales will be donated to the National Association for the Advancement of Colored People (NAACP).
Find out more in our terms and conditions