SERVE A LIL’ XTRA IN OUR SUMMER HUES
We're celebrating the dynamic beauty in ourselves with our Xtra unapologetic
new drop. No one loc or color is created the same, yet they unite as amasterpiece, Just like our muse, The Black Woman.
Original and multi-dimensional, our summer loving-hues are hand-designed to
complement all shades of melanin with natural tones to embrace your authentic self.
Illuminate your individuality this summer, and serve looks all season.
SHOP THE COLLECTION
Step into your power and champion your Xtra side with the hottest locs this summer. Legendary, lightweight, and the ultimate versatility to style your way, unapologetically.