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7,525 reviews · 4.8 stars · 100,000+ customers

Black-owned. Built by women who wear them.

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BESTSELLERS NEW IN CLEARANCEFinal sale

Goddess LocsSignature Wavy Locs

Queen LocsSignature Lisa Bonet Look

Mermaid LocsLoc and Wave Hybrid

Beach LocsHighly Textured with Dark Roots

Majesty TwistsSalon Style Passion Twists

Supreme LocsLow Lustre Straight Locs

Single PacksAdd Layers, Colors or Volume

AccessoriesLuxury loc decoration

Your first time in locs → GoddessStart where most people start.The one they’ll remember → QueenYou’ll hear about it all night.Done before lunch → Bob 12–14"Shortest install, biggest shift.Blondes done right → BlondesHoney, bronze, gold — built to glow on deep skin.

Black Blonde Bronde Brown Grey

Short Bob6–10" Bob12–14" Shoulder16" Mid-Back18–24" Extra-Long26"

ABOUT Help + FAQs Contact

Campaign films

Diary of a Queen00:37

No. 01 — I Am Who I Am00:21 See all films

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CAD $ | Canada
GBP £ | United Kingdom

AFN ؋ | Afghanistan
EUR € | Åland Islands
ALL L | Albania
DZD د.ج | Algeria
EUR € | Andorra
USD $ | Angola
XCD $ | Anguilla
XCD $ | Antigua & Barbuda
USD $ | Argentina
AMD դր. | Armenia
AWG ƒ | Aruba
SHP £ | Ascension Island
AUD $ | Australia
EUR € | Austria
AZN ₼ | Azerbaijan
BSD $ | Bahamas
USD $ | Bahrain
BDT ৳ | Bangladesh
BBD $ | Barbados
USD $ | Belarus
EUR € | Belgium
BZD $ | Belize
XOF Fr | Benin
USD $ | Bermuda
USD $ | Bhutan
BOB Bs. | Bolivia
BAM КМ | Bosnia & Herzegovina
BWP P | Botswana
USD $ | Brazil
USD $ | British Indian Ocean Territory
USD $ | British Virgin Islands
BND $ | Brunei
EUR € | Bulgaria
XOF Fr | Burkina Faso
BIF Fr | Burundi
KHR ៛ | Cambodia
XAF CFA | Cameroon
CVE $ | Cape Verde
USD $ | Caribbean Netherlands
KYD $ | Cayman Islands
XAF CFA | Central African Republic
XAF CFA | Chad
USD $ | Chile
CNY ¥ | China
AUD $ | Christmas Island
AUD $ | Cocos (Keeling) Islands
USD $ | Colombia
KMF Fr | Comoros
XAF CFA | Congo - Brazzaville
CDF Fr | Congo - Kinshasa
NZD $ | Cook Islands
CRC ₡ | Costa Rica
XOF Fr | Côte d’Ivoire
EUR € | Croatia
ANG ƒ | Curaçao
EUR € | Cyprus
CZK Kč | Czechia
DKK kr. | Denmark
DJF Fdj | Djibouti
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ETB Br | Ethiopia
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DKK kr. | Faroe Islands
FJD $ | Fiji
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EUR € | French Guiana
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USD $ | Ghana
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DKK kr. | Greenland
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GTQ Q | Guatemala
GBP £ | Guernsey
GNF Fr | Guinea
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LBP ل.ل | Lebanon
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MVR MVR | Maldives
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MUR ₨ | Mauritius
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USD $ | Mexico
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EUR € | Monaco
MNT ₮ | Mongolia
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XCD $ | Montserrat
MAD د.م. | Morocco
USD $ | Mozambique
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USD $ | Namibia
AUD $ | Nauru
NPR Rs. | Nepal
EUR € | Netherlands
XPF Fr | New Caledonia
NZD $ | New Zealand
NIO C$ | Nicaragua
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NZD $ | Niue
AUD $ | Norfolk Island
MKD ден | North Macedonia
USD $ | Norway
USD $ | Oman
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ILS ₪ | Palestinian Territories
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PYG ₲ | Paraguay
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PLN zł | Poland
EUR € | Portugal
QAR ر.ق | Qatar
EUR € | Réunion
RON Lei | Romania
USD $ | Russia
RWF FRw | Rwanda
WST T | Samoa
EUR € | San Marino
STD Db | São Tomé & Príncipe
SAR ر.س | Saudi Arabia
XOF Fr | Senegal
RSD РСД | Serbia
USD $ | Seychelles
SLL Le | Sierra Leone
SGD $ | Singapore
ANG ƒ | Sint Maarten
EUR € | Slovakia
EUR € | Slovenia
SBD $ | Solomon Islands
USD $ | Somalia
USD $ | South Africa
GBP £ | South Georgia & South Sandwich Islands
KRW ₩ | South Korea
USD $ | South Sudan
EUR € | Spain
LKR ₨ | Sri Lanka
EUR € | St. Barthélemy
SHP £ | St. Helena
XCD $ | St. Kitts & Nevis
XCD $ | St. Lucia
EUR € | St. Martin
EUR € | St. Pierre & Miquelon
XCD $ | St. Vincent & Grenadines
USD $ | Sudan
USD $ | Suriname
USD $ | Svalbard & Jan Mayen
SEK kr | Sweden
CHF CHF | Switzerland
TWD $ | Taiwan
TJS ЅМ | Tajikistan
TZS Sh | Tanzania
THB ฿ | Thailand
USD $ | Timor-Leste
XOF Fr | Togo
NZD $ | Tokelau
TOP T$ | Tonga
TTD $ | Trinidad & Tobago
GBP £ | Tristan da Cunha
USD $ | Tunisia
USD $ | Türkiye
USD $ | Turkmenistan
USD $ | Turks & Caicos Islands
AUD $ | Tuvalu
USD $ | U.S. Outlying Islands
UGX USh | Uganda
UAH ₴ | Ukraine
AED د.إ | United Arab Emirates
UYU $U | Uruguay
UZS so'm | Uzbekistan
VUV Vt | Vanuatu
EUR € | Vatican City
USD $ | Venezuela
VND ₫ | Vietnam
XPF Fr | Wallis & Futuna
MAD د.م. | Western Sahara
YER ﷼ | Yemen
USD $ | Zambia
USD $ | Zimbabwe

ABOUT
WATCH

SHOP BY COLLECTION

Goddess LocsSignature Wavy Locs

Queen LocsSignature Lisa Bonet Look

Mermaid LocsLoc and Wave Hybrid

Beach LocsHighly Textured with Dark Roots

Majesty TwistsSalon Style Passion Twists

Supreme LocsLow Lustre Straight Locs

Single PacksAdd Layers, Colors or Volume

AccessoriesLuxury loc decoration SHOP ALL

SHOP BY LENGTH Short Bob6–10" Bob12–14" Shoulder16" Mid-Back18–24" Extra-Long26"

SHOP BY COLOR

Black Blonde Bronde Brown Grey

BESTSELLERS NEW IN CLEARANCEFinal sale

FREE US standard shipping on every order. No code. No catch.

SHOP BY DESIREYour first time in locs → GoddessStart where most people start.The one they’ll remember → QueenYou’ll hear about it all night.Done before lunch → Bob 12–14"Shortest install, biggest shift.Blondes done right → BlondesHoney, bronze, gold — built to glow on deep skin.

Country/region

USD $ | United States
CAD $ | Canada
GBP £ | United Kingdom

AFN ؋ | Afghanistan
EUR € | Åland Islands
ALL L | Albania
DZD د.ج | Algeria
EUR € | Andorra
USD $ | Angola
XCD $ | Anguilla
XCD $ | Antigua & Barbuda
USD $ | Argentina
AMD դր. | Armenia
AWG ƒ | Aruba
SHP £ | Ascension Island
AUD $ | Australia
EUR € | Austria
AZN ₼ | Azerbaijan
BSD $ | Bahamas
USD $ | Bahrain
BDT ৳ | Bangladesh
BBD $ | Barbados
USD $ | Belarus
EUR € | Belgium
BZD $ | Belize
XOF Fr | Benin
USD $ | Bermuda
USD $ | Bhutan
BOB Bs. | Bolivia
BAM КМ | Bosnia & Herzegovina
BWP P | Botswana
USD $ | Brazil
USD $ | British Indian Ocean Territory
USD $ | British Virgin Islands
BND $ | Brunei
EUR € | Bulgaria
XOF Fr | Burkina Faso
BIF Fr | Burundi
KHR ៛ | Cambodia
XAF CFA | Cameroon
CVE $ | Cape Verde
USD $ | Caribbean Netherlands
KYD $ | Cayman Islands
XAF CFA | Central African Republic
XAF CFA | Chad
USD $ | Chile
CNY ¥ | China
AUD $ | Christmas Island
AUD $ | Cocos (Keeling) Islands
USD $ | Colombia
KMF Fr | Comoros
XAF CFA | Congo - Brazzaville
CDF Fr | Congo - Kinshasa
NZD $ | Cook Islands
CRC ₡ | Costa Rica
XOF Fr | Côte d’Ivoire
EUR € | Croatia
ANG ƒ | Curaçao
EUR € | Cyprus
CZK Kč | Czechia
DKK kr. | Denmark
DJF Fdj | Djibouti
XCD $ | Dominica
DOP $ | Dominican Republic
USD $ | Ecuador
EGP ج.م | Egypt
USD $ | El Salvador
XAF CFA | Equatorial Guinea
USD $ | Eritrea
EUR € | Estonia
USD $ | Eswatini
ETB Br | Ethiopia
FKP £ | Falkland Islands
DKK kr. | Faroe Islands
FJD $ | Fiji
EUR € | Finland
EUR € | France
EUR € | French Guiana
XPF Fr | French Polynesia
EUR € | French Southern Territories
XOF Fr | Gabon
GMD D | Gambia
USD $ | Georgia
EUR € | Germany
USD $ | Ghana
GBP £ | Gibraltar
EUR € | Greece
DKK kr. | Greenland
XCD $ | Grenada
EUR € | Guadeloupe
GTQ Q | Guatemala
GBP £ | Guernsey
GNF Fr | Guinea
XOF Fr | Guinea-Bissau
GYD $ | Guyana
USD $ | Haiti
HNL L | Honduras
HKD $ | Hong Kong SAR
HUF Ft | Hungary
ISK kr | Iceland
INR ₹ | India
IDR Rp | Indonesia
USD $ | Iraq
EUR € | Ireland
GBP £ | Isle of Man
ILS ₪ | Israel
EUR € | Italy
JMD $ | Jamaica
JPY ¥ | Japan
USD $ | Jersey
USD $ | Jordan
KZT ₸ | Kazakhstan
KES KSh | Kenya
USD $ | Kiribati
EUR € | Kosovo
USD $ | Kuwait
KGS som | Kyrgyzstan
LAK ₭ | Laos
EUR € | Latvia
LBP ل.ل | Lebanon
USD $ | Lesotho
USD $ | Liberia
USD $ | Libya
CHF CHF | Liechtenstein
EUR € | Lithuania
EUR € | Luxembourg
MOP P | Macao SAR
USD $ | Madagascar
MWK MK | Malawi
MYR RM | Malaysia
MVR MVR | Maldives
XOF Fr | Mali
EUR € | Malta
EUR € | Martinique
USD $ | Mauritania
MUR ₨ | Mauritius
EUR € | Mayotte
USD $ | Mexico
MDL L | Moldova
EUR € | Monaco
MNT ₮ | Mongolia
EUR € | Montenegro
XCD $ | Montserrat
MAD د.م. | Morocco
USD $ | Mozambique
MMK K | Myanmar (Burma)
USD $ | Namibia
AUD $ | Nauru
NPR Rs. | Nepal
EUR € | Netherlands
XPF Fr | New Caledonia
NZD $ | New Zealand
NIO C$ | Nicaragua
XOF Fr | Niger
NGN ₦ | Nigeria
NZD $ | Niue
AUD $ | Norfolk Island
MKD ден | North Macedonia
USD $ | Norway
USD $ | Oman
PKR ₨ | Pakistan
ILS ₪ | Palestinian Territories
USD $ | Panama
PGK K | Papua New Guinea
PYG ₲ | Paraguay
PEN S/ | Peru
PHP ₱ | Philippines
NZD $ | Pitcairn Islands
PLN zł | Poland
EUR € | Portugal
QAR ر.ق | Qatar
EUR € | Réunion
RON Lei | Romania
USD $ | Russia
RWF FRw | Rwanda
WST T | Samoa
EUR € | San Marino
STD Db | São Tomé & Príncipe
SAR ر.س | Saudi Arabia
XOF Fr | Senegal
RSD РСД | Serbia
USD $ | Seychelles
SLL Le | Sierra Leone
SGD $ | Singapore
ANG ƒ | Sint Maarten
EUR € | Slovakia
EUR € | Slovenia
SBD $ | Solomon Islands
USD $ | Somalia
USD $ | South Africa
GBP £ | South Georgia & South Sandwich Islands
KRW ₩ | South Korea
USD $ | South Sudan
EUR € | Spain
LKR ₨ | Sri Lanka
EUR € | St. Barthélemy
SHP £ | St. Helena
XCD $ | St. Kitts & Nevis
XCD $ | St. Lucia
EUR € | St. Martin
EUR € | St. Pierre & Miquelon
XCD $ | St. Vincent & Grenadines
USD $ | Sudan
USD $ | Suriname
USD $ | Svalbard & Jan Mayen
SEK kr | Sweden
CHF CHF | Switzerland
TWD $ | Taiwan
TJS ЅМ | Tajikistan
TZS Sh | Tanzania
THB ฿ | Thailand
USD $ | Timor-Leste
XOF Fr | Togo
NZD $ | Tokelau
TOP T$ | Tonga
TTD $ | Trinidad & Tobago
GBP £ | Tristan da Cunha
USD $ | Tunisia
USD $ | Türkiye
USD $ | Turkmenistan
USD $ | Turks & Caicos Islands
AUD $ | Tuvalu
USD $ | U.S. Outlying Islands
UGX USh | Uganda
UAH ₴ | Ukraine
AED د.إ | United Arab Emirates
UYU $U | Uruguay
UZS so'm | Uzbekistan
VUV Vt | Vanuatu
EUR € | Vatican City
USD $ | Venezuela
VND ₫ | Vietnam
XPF Fr | Wallis & Futuna
MAD د.م. | Western Sahara
YER ﷼ | Yemen
USD $ | Zambia
USD $ | Zimbabwe

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