It’s Lulu Pierre here, the proud founder and CEO of Boho Locs. First, let me take a moment to say how grateful I am for YOU. Whether you’re rocking our locs for the first time or you’ve been part of the Boho Locs family since day one, your love and loyalty mean everything to us! You’re the heartbeat behind this brand and I’m thrilled to share a little more about what’s been going on behind the scenes.
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In this edition of Behind the Desk, I want to take you on a journey through the challenges, lessons, and dreams that shape Boho Locs. From scaling sustainably to fostering community, embracing personal growth, and giving back, it’s all about staying true to who we are while pushing the boundaries of what’s possible. So grab a cup of tea, get comfy and let’s chat!
Scaling and Sustainability: Growing with Heart and Soul
As Boho Locs continues to grow, one of my top priorities is ensuring that we scale in a way that feels authentic and true to our values. Growth is exciting, but it comes with responsibility. I want to make sure we never lose the heart and soul that made us special in the first place.
Every loc we create is made with love and care—something I’d proudly wear myself. Trust me, I don’t play when it comes to quality! That’s why we’re exploring new materials and methods to keep innovating while staying sustainable. For example, we’re looking into recycled fibers and even human hair alternatives. Human hair is a natural material, and while it’s gorgeous, it also degrades over time. Exploring sustainable materials that are just as beautiful and long-lasting is an exciting challenge.
Sustainability isn’t just a trend; it’s the way forward. Across industries, there’s a shift towards renewable and eco-friendly practices, and the hair industry is no different. I’m determined to make sure Boho Locs stays ahead of the curve, delivering products that not only look good but also do good for the planet.
@jamie.zo in our Queen Locs in Naturel.
Building Community: More Than Just a Hairstyle
Boho Locs has always been about more than just hair. It’s about empowerment, self-expression, and connection. One of the dreams I’m most passionate about is fostering a stronger sense of community with all of you.
I’ve been thinking about how we can partner with salons and stylists to create a network of experts who truly understand and love our locs. Imagine being able to walk into a salon and know your stylist is Boho Locs certified—how amazing would that be? By educating and empowering stylists, we can help them grow their businesses while ensuring you get the best possible experience.
It’s all connected. Supporting our stylists means creating opportunities for them to thrive, which in turn builds a stronger, more loyal Boho Locs community. I truly believe that when we lift each other up, everybody wins.
Personal Growth: Lessons from the Journey
Being the CEO of Boho Locs has been the most rewarding experience of my life, but it hasn’t been without its challenges. This year, I faced some health issues that forced me to take a step back and reevaluate how I lead.
One of the biggest lessons I’ve learned is the importance of having a strong, dependable team. During my recovery, I had to lean on my amazing team more than ever before, and they truly rose to the occasion. Watching them step up, own their areas, and shine in their roles was incredible.
It also changed my leadership style. I’ve always been hands-on, but this experience taught me the value of stepping back and letting people do their thing. Empowering my team to take charge has made us stronger as a business and has allowed me to focus on the bigger picture.
Giving Back: Inspiring the Next Generation
Giving back has always been important to me, and it’s something I want to do more of in the future. In the past, we’ve partnered with women’s organizations and donated a portion of our profits to causes that uplift and empower. But now, I’m thinking about how we can make an even bigger impact.
One idea close to my heart is mentoring entrepreneurs in the hair industry. I’ve learned so much on this journey—about business, resilience, and growth—and I want to share that knowledge with others. Whether it’s helping a budding stylist open their first salon or guiding someone through the challenges of starting their own hair brand, I see so much potential in supporting others.
It’s not just about giving back; it’s about paying it forward. By sharing what we’ve learned at Boho Locs, we can inspire the next generation of creators, innovators, and entrepreneurs.
Looking Ahead: The Future of Boho Locs
As I sit here writing this, I’m filled with gratitude and excitement for what’s next. Boho Locs has come so far, but I know the best is yet to come. Whether it’s creating innovative, sustainable products, building a thriving community, or mentoring the next wave of hair entrepreneurs, the future is bright—and it’s all thanks to you.
Your love and support make everything possible. You inspire me to dream bigger, work harder, and keep pushing the boundaries of what we can achieve together. So thank you, from the bottom of my heart, for being part of this journey.
Here’s to the next chapter of Boho Locs—together, we’re unstoppable.
With love,
Lulu
